Vols Go Green?

Observations

• sign hanging from lamp post
• propaganda
• the word "green" is green and "orange" is orange
• a green leaf on the sign
• the picture is taken from below the sign

Inferences

• the sign is high up
  
• the sign is promoting to make a movement towards being more eco-friendly
• the sign was made large for ease of reading
• the UT indicates that it is sponsored by the University
  

These signs hang on all the lamp posts lining the Andy Holt pedestrian walkway. They are clear in stating their purpose, "Help orange go green." UT has clearly acknowledged that the earth is beginning to deteriorate slowly, but there is hope. They have recognized that although we are only one campus, 25,000+ people can make a great difference. The coloring of the words "orange" and "green" with their respective colors, helps to emphasize the point and puts literary terms into visual perspective. The sign appeals to ethos, in that it is asking us to change our ways of living to be more environmentally sound. The banner is also making somewhat of an emotional(pathos) appeal as well, as it makes us think what could happen if we don't change our ways. I believe the signs are effective largely in part of the quantity of them. Every which way you turn, you are constantly reminded of the plea they are making.